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SPECIAL Merger Strategy

SPECIAL Marketing Strategy:A snapshot of a SPECIAL pre and post M&A process.

Imagine that you have reached the pinnacle of your career, and you are sitting in the driver’s seat of a multi‐billion dollar enterprise. Business is good, sales are up, and the stock market responds to your company’s performance. In such circumstances, a chief executive officer (CEO) may sit back in his or her chair and ask, “So, what’s next? Do I add more staff, buy more equipment, build more plants, or expand globally?”

This paper reviews the road map for a successful pre and post M&A team strategy. The writer attempts to develop a framework for a successful transaction. Every M&A transaction is different and requires special attention to detail and a contingency plan for unknown variables.

Keywords: mergers, acquisitions, M&A, SPECIAL, types of mergers, business

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